creative director + writer
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TOMS asked us to figure out a new way to engage the most die-hard TOMS customers.  

We developed a 3 month contest around Ticket To Give, an online experience where users could upload photos, words, and essays about how going on a Giving Trip would impact their lives by answering the question "Where would a Ticket To Give take you?"

Along with creating, designing and developing the site itself, we worked with TOMS to create an social media advertising program and consulted on strategic engagement to promote the experience.