Building a new brand—one customer story at a time. 

Creative Director and Director (w/April Hayes) on this campaign for an innovative healthcare startup looking to inject humanity, warmth and humor into a category known for being clinical. We started with the creative development and production of an explainer/launch film. From there, we developed a series of 8 shorts for social, strategy and creative for a multi-faceted launch campaign, photography, website assets, social media copy and templates, and a grassroots print campaign for Phoenix residents.