About 20 years ago, the late, great Malcolm McLaren came to speak at Ogilvy NY. I still have no idea why he agreed to this, but it was amazing. He smoked during the entire speech, which was held in our cafeteria, and he told us that the next big thing would be that food would become fashionable. This made no sense at the time, but when the organic food movement hit and hipster food descended upon the world, it all made total sense. This man was a genius, and these posters were fun to write.