Director and Creative Director of the first ever brand campaign for “tech unicorn” Faire, a wholesale marketplace platform valued at over $6B.

This campaign celebrates the small business owners who make up Faire’s client base, featuring some of their most influential and selective retailers. Retailers included Lady & Larder, an LA-based foodie emporium, Rancho Diaz, a home design mecca in San Antonio, and Prism, a sprawling women’s boutique in Long Beach. The spots and social campaign featured and promoted nearly 100 small businesses from around the globe.