Creative Director/Brand Consultant for Supercell in Helsinki, Finland

One of my favorite ways to leverage my experience is working directly with clients on international brand sprints: focused, short-term engagements with in-house marketing teams to solve specific brand challenges.

Working with Finnish-based consultancy Hot Fix, I worked with Supercell’s internal teams, we interviewed employees across the organization to better understand what they were hoping to achieve. We then spent a week with the team translating these insights into an actionable, usable (yes, actually) framework as well as brand assets.

The feedback from clients on sprints like these are that they are super efficient, super impactful, and an incredibly good way to get internal teams on the same page, with a concrete plan forward that everyone is invested in.

Often times, it’s a game changer for a brand that is wanting to stay true to their DNA but is facing challenges as they scale and grow.